EASTON

Easton Sports was releasing a new baseball bat to the market and wanted to do something more than just showcase the technical features of the bat. They brought on USA Olympic medal winner Haylie McCleney to craft a campaign utilizing photo, video, and most importantly, sound. The crack of a baseball bat sounds surprisingly similar to the pop of a Champagne cork so naturally they called us. 

Three locations and countless home runs later, we had the makings of a fun direct-to-brand content campaign that garnered a lot of press for Easton.