EMBRAER JETS
“PRAETOR 600”
Advertising Photography | CGI | Aviation
Different by design. Disruptive by choice.
When Embraer asked us to photograph the Praetor 600, we knew we weren’t just snapping shots of a plane; we were documenting what’s basically a flying penthouse. This isn’t just any jet; it’s the aircraft that laughs in the face of turbulence and whispers sweet nothings to those pesky headwinds. The Praetor 600 is where board meetings meet cloud nine.
We played with the contrast between the jet’s sophisticated design and the wide-open skies, capturing the essence of what it means to do business at 850 km/h. The result? A visual story that’s part luxury, part efficiency, and entirely envy-inducing.
EXECUTIVE PRODUCER: Boomship
PHOTOGRAPHY: Chris Garrison
PRODUCER: Richard Maneen
CLIENT: Embraer Jets