INMODE
“Ambassador Eva Longoria”
Commercial | Social Content | Photography
When you hear something like “technology driven medical product,” It doesn’t really scream “Woah, this is going to be creative!” Turns out, it can be. Especially when you have a talented actress like Eva Longoria. With a mantra of “Empower Women,” our team transformed what could have been a boring infomercial into relatable conversation starting content through a series of videos and photos.
We chose to produce both the photos and videos at the same time for both efficiency and to make sure that the campaign felt cohesive wherever it reached the target audience.
EXECUTIVE PRODUCER: Tim Frazier, Jonny Zeller
DIRECTOR: Tricia Lee
PHOTOGRAPHY: Fio Occhipinti
BRAND PARTNER: InMode
AGENCY: COACT Agency