INMODE

“Ambassador Eva Longoria”

Commercial | Social Content | Photography

When you hear something like “technology driven medical product,” It doesn’t really scream “Woah, this is going to be creative!” Turns out, it can be. Especially when you have a talented actress like Eva Longoria. With a mantra of “Empower Women,” our team transformed what could have been a boring infomercial into relatable conversation starting content through a series of videos and photos.

We chose to produce both the photos and videos at the same time for both efficiency and to make sure that the campaign felt cohesive wherever it reached the target audience.

EXECUTIVE PRODUCER: Tim Frazier, Jonny Zeller

DIRECTOR: Tricia Lee

PHOTOGRAPHY: Fio Occhipinti

BRAND PARTNER: InMode

AGENCY: COACT Agency