LAUNCH DARKLY
“LIVE, LAUGH, LAUNCH”
Creative Ideation | Branded Content
Parents don’t understand. Developers do.
Get ready for "Live, Laugh, Launch" – A relatable series for anyone who’s ever tried to explain their job to mom and dad.
Meet Jess, the code-slinging, TikTok-dancing, trendsetting software developer who's got her mom convinced that 'production' means Broadway. Each of the eight videos in this series is like a mini-episode of the funniest sitcom you've never seen – unless you're one of us, the internet people.
So, pull up a chair, or a bean bag if that's your style – and get ready to Live, Laugh, and Launch your way through the world of a developer with clueless parents.
EXECUTIVE PRODUCER: Tim Frazier
DIRECTOR: Jonny Zeller
AGENCY: Column Five
CLIENT: LaunchDarkly