NIKE WOMEN’S

Often times, we’re categorized and put in a “box” by others. Just because we have a certain job or hobby, doesn’t mean we can’t do other cool shit too. Nike Women’s athlete Jayda Bovero wanted to show the world that just a basketball player, didn’t mean that she couldn’t also like fashion and dressing up in fancy outfits.

We don’t like being categorized as just one thing either so we decided to concept a video that stepped outside the stereotypical athlete/sports commercial.