COUND NINERS
NFT + WEB3 MULTI-PLATFORM STORY WORLD
Short Film | Product Photography | Experiential | Influencer Engagements | Creative Writing
DIGITAL COLLECTIBLES + STORYVERSE + REAL LIFE EXPERIENCES
Cloud Niners is a Web3 brand that takes shape as a collection of digital collectibles wrapped in a story driven cinematic universe with a dash of marketing in the form of branded collaborations.
The ever-growing community driven/immersive storyline takes holders on the mysterious digital and IRL journey of Satoshi Nakamoto’s 2nd or 3rd cousin (we don’t really know) complete with hidden unlockable rewards that include unforgettable experiences, and brand partner discounts.
A TRUE IMMERSIVE MULTI-PLATFORM JOURNEY
WORLD BUILDING - Ideated, developed and released a robust story world to live across 15 platforms.
CONTENT - 100+ Pieces of content: Photo, video, gifs, creative writing, graphic design, visual effects.
EXPERIENTIAL - 5x trade show activations with multi-step IRL scavenger hunts for trade show guests.
INFLUENCER ACTIVATIONS - Collaborated with top influencers across genres to create content.
FUTURE PROOFING - The collectible series was built in UnReal Engine and designed to be used in future games, films, and marketing content.
BRAND PARTNERSHIPS - Created a repeatable and scalable partnership program to help traditional brands dip their toes into Web3 at a reasonable cost.
CREATED BY: Jonny Zeller, Chris Garrison
EXECUTIVE PRODUCER: Tim Frazier, Chris Garrison
DIRECTOR: Jonny Zeller
PHOTOGRAPHY: Chris Garrison
CLIENT: Cloud Niners NFT
VIDEO
We created video content for every stage of the content funnel. In true Transmedia fashion, much of the content was gamified and meant to send viewers to additional platforms or websites.
BRAND PARTNERSHIPS + INFLUENCER CONTENT
Partnership collaboration with aviation company, RED6. We gave NFT influencers a once-in-a-lifetime experience.
COLLABORATIVE SOCIAL CONTENT
Social media video that served as a way to connect with other NFT collections in a collaborative way and provide them with sharable content.
GAMIFIED STORYTELLING
Used at NFT conferences and inspired by the old SNAKE game, this video played on digital displays throughout the conference. Viewers could scan the QR code to unlock a micro-site full of various rewards.
PHOTOGRAPHY
Photos were used as a part of the social media campaigns, press publications, and as a part of the digital scavenger hunt.
MEMES
Memes are a huge part of web3 culture and we created dozens of them utilizing different meme formats while keeping the voice authentic.
UNFOLDING NARRATIVE
We created video, photo, and graphics based content that released over time and took users on a twisty journey through the story world.
DIGITAL NOVEL
The “Lore” of Cloud Niners was published as a multi-part digital novel series. This novel was published on the Polygon blockchain and served as it’s own purchasable NFT so users could buy, read, and trade the stories.
