PARIS HILTON FRAGRANCE
“ELECTRIFY”
Creative Direction | Commercial | Product Photography | Catalogue
This multi-platform campaign was designed to complement Paris’ global persona. The assets we created were used for product packaging, POCM, appearances, and even DJ content.
She took it even further with online give-aways and a five stop international appearance tour that brought music and fragrance together with live Paris Hilton DJ sets.
EXECUTIVE PRODUCER: Taylor Harrison, Xander Rawlins
DIRECTOR: Jonny Zeller
PHOTOGRAPHY: Fio Occhipinti
CLIENT: Paris Hilton Fragrance
AGENCY: Perfumania
